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  • Writer's picturePaul Minton

An epiphany for energy transition?

This week is the start of Epiphany. One of the texts for Epiphany is the transformation of water into wine at the Wedding at Cana.

The good news and hope implied by the story are in the words of the steward when he tasted the good wine: "Everyone serves the good wine first, and then the inferior wine after the guests have become drunk. But you have kept the good wine until now"

This could be interpreted by saying that it is always darkest before the dawn, but good things are on the way.

The Covid vaccines mean that dawn is breaking on that chapter, but for many the nights are drawing in towards the darkest days of the energy transition.

No-one can expect an epiphany, there will be no miracle to get companies through the darkest days of the transition.

Instead, it will take hard work to look at core capabilities, market changes and growth markets to produce growth strategies that result in a new dawn with good things on their way.

Please feel free to talk to SGS about how we can help work out how to identify and strengthen core capabilities, analyse changing markets, identify new or currently unserved markets, and produce strategies for growth.

To find out how together we can find new, good wine on the darkest day, get in touch with us on

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